1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I as surprised by how much marketing tools there are in order to perceive your product. I now realize how important it is to know your market and how your market reacts to different headlines and such.
2) Identify at least one part of the reading that was confusing to you.
One general concept that I find to be confusing is how people are supposed to know there market before doing any research. How do you get a good idea of your market?
3) If you were able to ask two questions to the author, what would you ask? Why?
1. What is the most common misused marketing research tool?
2. Can you over market your product?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I did not disagree with the author other then the fact that the cent differences really make a difference. From my small shopping experience, whether a product ends in a odd or even number makes no difference as long as the price is right.
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