One thing that surprised me but still interested me was the fact that there is a small role towards rivalry between existing competitors. I thought it was interesting but also kind of confusing because I did not understand the impacts other factors had. Other than that I did not find anything else confusing. Questions I would ask this author would be What factor plays the biggest role in competition between business? and What is the biggest struggle for a new venture? I did not disagree with the author.
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